How summer festivals are becoming fashion’s ‘fifth season’

How summer festivals are becoming fashion’s ‘fifth season’

I recently ran across an interesting article in Vogue Paris - "How summer festivals became fashion’s ‘fifth season’". Brought back memories over the week of April 12th when my Timelines in most social media including Facebook, Twitter, Instagram, Yes in particular Instagram! Celebrity Influencers were posting multiple selfies all throughout Coachella 2018 Weekend. 

Photo Credit: Revolve Clothing

 

The Vogue article looks back at the beginning of this festival fashion renaissance with Kate Moss at Glastonbury in the early ‘00s. The supermodel donned cut-off jean shorts and alternated between fringe suede moccasin boots and Hunter wellies while she stomped around the muddy grounds, to the envy of many. More than just a fashion fad, “It’s gone from a cliché to something more cool and individualized,” says model-turned-designer Anine Bing. “Festival collections are becoming the new resort collections for a younger crowd.”

At Revolve Clothing (http://www.revolve.com), festival season is big enough to be “equivalent to the holiday season for other retailers,” says Lauren Yerkes, president of buying and merchandising of this Los Angeles based e-commerce powerhouse. For 2018 as in prior years, Revolve staged parties and even its own mini-music festival alongside Coachella, featuring musical A-Lister’s and their network of power influencers did make Coachella 2018 even so more exciting. 

CREDITS:

Partner: Revolve Clothing, California 

Source: Vogue Paris

 

 

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